“Moving beyond 2D screens toward immersive experiences like augmented and virtual reality.”(3) My attempt to illustrate it is watching a sports match through a virtual reality headset, where my avatar is sat next to those of my mates.
“The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world,” is how Meta explains it. And one for which there is no clear answer. “ We’re going to be metaverse first, not Facebook first,” declared Zuckerberg (1). In this post, I re-visit last November’s blog on Facebook’s name change to Meta, to see how our predictions have panned out.Īs a re-cap, the Meta name change reflected moving focus away from the core apps business (Facebook, Instagram, WhatsApp) onto the nascent metaverse. “Reality bites in Zuckerberg’s virtual mission,” said The Times (2). “Zuckerberg’s bet on the metaverse grows riskier,” reported The FT (1). Facebook founder Mark Zukerberg’s ‘pivot’ to put all his eggs in the metaverse* basket hit the headlines this week, for the wrong reasons.
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